What is the average cost of an SME website redesign?

For an SME website with 15–30 pages, the average price observed in the French market in 2026 is €6,000–€12,000 with an agency and €3,000–€7,000 with an experienced freelancer. These ranges include design, integration and basic SEO optimisation, but generally exclude content writing and post-launch maintenance.

How much does it cost to rebuild a website from scratch?

Rebuilding a website from scratch generally costs 20–40% more than a redesign, because all the scoping, site architecture and content creation must be completed. Budget €3,000–€15,000 for a new SME brochure website, depending on the supplier. Our guide to creating an SME brochure website explains the ranges for each website type.

Why do website redesign prices vary so much between agencies?

Price differences reflect variations in scope, not simply profit margins. A senior agency that includes SEO from the scoping stage, tests the website in a staging environment, provides client-team onboarding and supplies documentation will not charge the same as a freelancer who installs a WordPress theme in three days. Compare deliverables before you compare prices.

Should I budget for maintenance after a website redesign?

Yes, and this cost is often underestimated. Allow 10–20% of the redesign cost each year for maintenance, including CMS updates, security and minor fixes. An unmaintained website deteriorates within 12–24 months and eventually requires another premature redesign. Some agencies offer monthly maintenance agreements costing €100–€500.

Can I negotiate the price of a website redesign?

Yes. The most effective approaches include supplying final copy and images that are ready to integrate, which can save 15–25%, limiting the initial number of pages, dividing the project into phases or entering the content yourself. A precise project specification also reduces the scoping time billed by the agency.

Website redesign costs in 2026: prices and budgets

📌 Key takeaways

A website redesign can cost anywhere from €1,500 for a simple brochure site built by a freelancer to €80,000 for a complex bespoke project.
Hidden costs such as maintenance, hosting and post-launch SEO account for 20–30% of the annual budget.
A well-managed redesign generates an average of two to five times its cost in additional revenue over 12 months.
Preparing a detailed project specification can reduce the final bill by 15–25%.

How much does a website redesign cost in 2026? The short answer is between €1,500 and €80,000, depending on the type of website, the supplier and the level of customisation. To give you an immediate point of reference, here is a snapshot of current market rates:

Website redesign prices in 2026 (market ranges)
Website type	Freelancer	Agency	Bespoke
Brochure website (5–10 pages)	€1,500–€4,000	€3,500–€8,000	€8,000–€15,000
SME website (15–30 pages)	€3,000–€7,000	€6,000–€15,000	€15,000–€30,000
E-commerce website	€4,000–€12,000	€10,000–€25,000	€25,000–€60,000
Corporate or SaaS website	€6,000–€15,000	€15,000–€35,000	€35,000–€80,000
Audit only (no redesign)	€500–€1,500	€1,500–€4,000	N/A

Why website redesign prices vary so widely

A tenfold difference between two quotations for a similar project is not unusual. This is not simply a matter of profit margins; it reflects a difference in scope. Before comparing prices, you need to understand what drives them.

Number of pages: Migrating eight pages takes two to three days. Migrating 200 pages with 301 redirects, SEO reoptimisation and quality assurance takes four to six weeks. The volume inevitably increases the budget.
Features: A static brochure website requires no bespoke development. An e-commerce website with ERP stock synchronisation, multi-warehouse management and instalment payments requires weeks of custom development.
CMS and technology: Redesigning a website in WordPress with Elementor costs half as much as migrating it to a Next.js and headless CMS stack. Webflow, Shopify and Framer sit somewhere in between.
Design: Adapting a premium template costing €200–€500 is very different from creating a complete visual identity for €2,000–€8,000 and applying it across 30 pages. The effect on the budget is considerable.
Technical SEO: A supplier that merely migrates pages without an SEO audit may deliver a technically sound website that nobody can find. At reputable agencies, the audit, redirect plan and content strategy account for 15–30% of the total budget.
Integrations: Whether it is a CRM such as HubSpot or Pipedrive, live chat, advanced analytics or an API connection, each integration adds €500–€3,000 depending on its complexity.

Website redesign costs by website type

The ranges in the table above deserve a closer look. Here is what is, and generally is not, included at each price point.

Small-business brochure website: €1,500–€15,000

A five-to-fifteen-page brochure website for a local SME costs between €1,500 with a junior freelancer adapting a template and €8,000 with an agency providing a custom design and built-in local SEO. Above €8,000, projects tend to include a complete visual identity, CRM integration or multiple languages.

At the €3,500–€6,000 level, the price typically includes Figma designs, WordPress or Webflow integration, on-page SEO optimisation covering tags, speed and Core Web Vitals, a two-hour CMS handover session and three months of support. It often excludes copywriting, which costs roughly €80–€150 per page, professional photography at €500–€2,000 and annual maintenance.

E-commerce website: €4,000–€60,000

E-commerce has the widest price range in the market. An experienced freelancer can deliver a Shopify shop with 50 products and a premium theme for €4,000–€7,000. A WooCommerce website with a catalogue of 2,000 products, variant management and an ERP connection requires an agency budget of €20,000–€40,000.

The modules that send costs soaring include an advanced search engine such as Algolia at €3,000–€8,000, verified customer review management through Trustpilot or Avis Vérifiés at €1,500–€3,000 and logistics integrations for Colissimo, DHL and returns management at €2,000–€6,000. High-volume transactional websites must also consider PCI DSS compliance for payment security, which adds €2,000–€5,000 in development costs.

Corporate and SaaS websites: €15,000–€80,000

Corporate websites for larger SMEs and mid-sized companies, along with SaaS product websites, bring specific requirements: multiple languages, editorial role management, approval workflows, Salesforce or HubSpot integration and often a complete design system. Even a senior freelancer will rarely quote less than €15,000 for these projects.

For SaaS companies, the marketing website redesign is often combined with a partial redesign of the product interface, including onboarding and in-app landing pages. This explains budgets of €40,000–€80,000 for projects lasting four to six months.

WordPress redesigns: the market’s leading choice

WordPress powers 43% of the world’s websites (W3Techs, 2025). It is the most widely used CMS for redesign projects because its ecosystem is mature, with thousands of themes and plugins and freelancers available across every price bracket. A standard WordPress redesign using Divi, Elementor or a bespoke ACF theme costs €2,500–€12,000 depending on its complexity.

Be mindful of the WordPress pitfalls: poorly maintained premium themes can become security vulnerabilities within 18 months, conflicting plugins slow the website down and major updates sometimes break features. Budget €800–€2,000 per year for preventative maintenance. For projects expecting strong growth, some agencies now recommend moving directly to Webflow or a headless stack to avoid accumulating WordPress technical debt.

Bespoke development: from €20,000

Bespoke development becomes necessary when standard content management systems are no longer enough, for example with a highly specific sales funnel, an interactive product configurator, a marketplace or a complex customer portal. A two-month project with a small team of one developer and one designer starts at €20,000–€25,000. Six-month projects involving a multidisciplinary team can cost €60,000–€120,000.

Bespoke development offers complete freedom, but it also requires more maintenance. There is no community to fix bugs, no ready-made plugins and a strong dependency on the original supplier. Make sure you negotiate clear technical documentation and code handover terms.

Freelancer vs agency: an honest comparison

The question is not which is better, but which type of supplier suits your project. Here is a factual comparison based on the market in 2026:

Choosing between a freelancer and an agency changes the budget by 30–60%, depending on the complexity of the project.

Freelancer vs agency: which should you choose for your project?
Criterion	Freelancer	Agency
Daily rate	€250–€600 per day	€600–€1,500 per day
Average project budget	€2,000–€12,000	€8,000–€50,000
Delivery time	2–8 weeks	6–20 weeks
Skills	Usually one or two specialisms	Multidisciplinary team
After-sales availability	Variable, with a risk of unavailability	Formal maintenance agreements
Built-in SEO	Rare unless they are a specialist	Standard at web agencies
Best suited to	Projects below €10,000 with an independent client team	Projects above €10,000 that require guidance

Hidden website redesign costs to budget for

The initial quotation represents only 60–75% of the true cost of a redesign over 24 months. Clients consistently underestimate the following items:

Hidden costs such as maintenance, SEO and hosting account for 20–40% of the total budget over three years.

Hosting and infrastructure: Moving from shared hosting at €5 per month to a VPS or Vercel or Netlify hosting suited to your new website can cost €30–€300 per month. Over three years, that is an additional €1,000–€10,000.
Maintenance and updates: Allow 10–20% of the redesign budget each year. A website redesigned for €8,000 needs €800–€1,600 per year to remain secure, fast and compatible with changes in web browsers.
Post-launch SEO: A redesign often disrupts some Google rankings because of redirects, new content and structural changes. Budget €500–€2,000 per month for three to six months to stabilise and improve your positions.
Content writing: Most quotations exclude copywriting. Allow €80–€200 per page depending on its length and the level of specialist knowledge required for SEO copy, product pages or blog articles.
Team onboarding: A new CMS requires a proper handover. Allow €500–€2,000 to help two to four people learn how to manage content, analytics and SEO fundamentals.
Licences and plugins: Some premium themes or plugins require annual licences costing €200–€1,500 per year depending on the stack.

Website redesign ROI: what it can really deliver

A well-executed redesign is not a cost but a measurable investment. The KPIs to monitor are conversion rate, organic traffic, bounce rate and online revenue. According to a Portent study from 2023, a website that loads in one second converts three times better than one that loads in five seconds. Google reports that improving Core Web Vitals reduces bounce rate by an average of 24%.

Consider an e-commerce website generating €100,000 in annual online revenue with a 1.5% conversion rate. Raising that rate to 2.5% through a UX redesign would generate an additional €66,000 per year. In this example, a €15,000 redesign pays for itself in less than three months.

Website redesigns for SMEs: two examples with figures

Example 1: management consultancy in Lyon with 12 employees

Background: a non-responsive WordPress website dating from 2017, no inbound leads and a 78% bounce rate. Redesign budget: €9,500 with an agency over eight weeks. The project included a new Webflow design, complete SEO optimisation, HubSpot form integration and three detailed case studies.

Results after six months: bounce rate reduced to 42%, 14 qualified inbound leads per month, up from none, and three signed contracts directly attributable to the website, generating €68,000 in revenue. ROI: seven times the investment within six months.

Example 2: organic cosmetics e-commerce shop in Paris with four employees

Background: an obsolete PrestaShop 1.6 website, a seven-second load time, a 0.8% conversion rate and an 87% cart abandonment rate. Redesign budget: €22,000 with an agency for a WooCommerce migration and SEO. The project included a bespoke design, image optimisation, a simplified checkout and Klaviyo email integration.

Results after 12 months: load time reduced to 1.8 seconds, conversion rate increased to 2.4%, cart abandonment reduced to 61% and e-commerce revenue up by €112,000 year on year. ROI: five times the investment within 12 months.

How to reduce the bill without compromising on quality

Several approaches can reduce the cost of a redesign without undermining the outcome. The first is to prepare a precise project specification: every hour of scoping you save your supplier is worth €300–€800. Providing final copy, images and graphics that are ready to integrate can reduce the bill by 15–25%.

The second approach is to divide the project into stages. Rather than redesigning everything at once, some SMEs choose two or three phases spread over 12–18 months. Phase one covers the homepage, key service pages and contact page over two months. Phase two covers the blog, case studies and SEO content over two months. Phase three covers the advanced conversion funnel and CRM integrations over two months.

Before starting the redesign, a complete website audit costing €600–€2,000 will identify exactly what works and what needs to change, so you do not rebuild something that is not broken. You can also read our guide to the steps of a successful redesign and our article on SEO redesigns to structure your project. If you are starting from scratch rather than redesigning an existing website, our guide to creating an SME brochure website offers useful benchmarks, while our article on website development costs breaks down budgets by supplier type.

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Frequently asked questions about website redesign costs

Website redesign costs range from €1,500 to more than €80,000 depending on the type of website, the supplier and the level of customisation. A simple brochure website built by a freelancer costs €1,500–€4,000. An agency-led e-commerce redesign with built-in SEO costs €10,000–€25,000. Bespoke corporate or SaaS platforms often exceed €35,000.

Website Redesign Costs in 2026:Real-World Prices and Budgets