Technical SEO and migrations
Redirect planning, indexation, internal linking and technical quality control for redesigns where organic visibility must be protected.
Meet the La Refonte team
RémiSegura
Rémi founded La Refonte around a simple principle: a website redesign should strengthen the business, not put years of search visibility at risk. He shapes projects before design begins, connects commercial priorities with information architecture and keeps SEO decisions consistent from the first audit through to post-launch monitoring.
#CaptainRefonte
Profile
- Role
- Founder and SEO lead
- Location
- Paris, France
- Languages
- French and English
- At La Refonte
- Founder since 2023
Specialist experience
What Rémi brings to the project
Website redesign strategy
A clear assessment of what should stay, what should change and what the project must achieve before design and development begin.
Information architecture
URL structure, page hierarchy and semantic relationships that help people navigate and help search engines understand the business.
Agency direction
Commercial decisions, senior client relationships and production priorities kept aligned around one realistic scope.
How Rémi works
Reduce uncertainty before increasing ambition
Rémi treats a redesign as a sequence of business and search decisions, not a visual reset. He starts with evidence, makes risks explicit and gives every important page a clear role before the team commits to implementation.
Audit before assumption
Existing performance, customer journeys and technical constraints are reviewed before recommendations are made.
Protect what already works
Valuable content, links and search signals are identified early so progress is not erased during the redesign.
Make trade-offs visible
Scope, timing and expected value are discussed plainly, giving the client a sound basis for each decision.
Stay accountable after launch
The project continues through validation and stabilisation rather than ending the moment the new site goes live.
Key strengths
Strategic clarity
Turns a broad redesign brief into a focused plan with clear priorities, dependencies and success criteria.
Search risk management
Identifies the technical and editorial changes most likely to affect visibility, then builds safeguards into delivery.
Connected thinking
Links business goals, user journeys, content and technical architecture instead of treating them as separate disciplines.
Direct decision-making
Keeps strategic conversations concise and ensures that agreed decisions are reflected in the work that follows.
Start a conversation
Speak directly with the people who will do the work.
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Free introductory call
30 min · Google Meet
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