Project leadership
Scope, milestones, responsibilities and priorities organised so that progress remains visible and decisions arrive at the right time.
Meet the La Refonte team
Ilan Lemosde Abreu
Ilan is the person who keeps the client, the brief and the delivery team working from the same picture. He manages SEO and GEO projects from initial scope to launch, translates technical constraints into understandable choices and makes sure each milestone produces a decision rather than another layer of ambiguity.
#ProjectBoss
Profile
- Role
- SEO and GEO project manager
- Location
- Paris, France
- Languages
- French, English and Portuguese
- At La Refonte
- Project manager since 2023
Specialist experience
What Ilan brings to the project
Client communication
One consistent point of contact who explains options plainly, records decisions and keeps feedback useful for the people doing the work.
Content and acquisition
Editorial direction, search intent and conversion journeys connected so content supports meaningful enquiries, not traffic in isolation.
UX scoping
User journeys, page hierarchy and conversion points clarified before the first interface is designed.
How Ilan works
Make every milestone useful to both sides
Ilan creates a working rhythm in which the client understands what is happening and the delivery team has what it needs to move forward. He makes complex projects feel manageable without hiding the choices that matter.
One shared source of truth
Priorities, decisions and responsibilities stay documented so that the project does not depend on scattered conversations.
Plain language
Technical and search topics are explained through their practical consequences, not through jargon.
Feedback with a purpose
Reviews are framed around agreed goals, helping stakeholders respond to the decision at hand rather than redesigning by instinct.
Momentum without surprises
Risks and dependencies are raised early, while regular checkpoints keep delivery moving at a sustainable pace.
Key strengths
Calm coordination
Keeps several disciplines moving together without letting urgency replace clear priorities.
Client-side empathy
Understands what stakeholders need to approve, explain and use, not only what the production team needs to deliver.
Editorial judgement
Connects subject matter, search intent and the reader’s next step to create content with a defined job.
Decision continuity
Carries the original project rationale through design, content, development and launch so it is not lost between stages.
Start a conversation
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Free introductory call
30 min · Google Meet
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