Organise a catalogue containing many specialist product names and brands.
SEO / GEO case study
VintageBike Shop: connecting specialist product searches with local visibility
Vintage Bike Shop serves an international niche built around precise parts and brands while maintaining a local presence in Pau. Search Console makes both sources of discovery visible in the same evidence set.
Client
Vintage Bike Shop
Scope
E-commerce, local SEO and GEO case study
Vintage bicycle e-commerce
The challenge
What needed to change
Compete for broader searches without losing the precision valued by enthusiasts.
Preserve local discovery in Pau alongside wider e-commerce visibility.
The delivery
What the project produced
Brand and specialist-parts pages structured as organic entry points.
Internal links connecting advice, product categories and the shop journey.
Monitoring of local, national and specialist queries in Google Search Console.
The evidence
What the measured data shows
93k clicks recorded in Google Search Console over twelve months.
2.43 million impressions recorded over the same period.
An average click-through rate of 3.8% and average position of 9.7, with a measurable local signal in Pau.
Your project
Turn the brief into a clear delivery plan
Bring us the context, current website and available evidence. We will identify the most useful route forward.
✦
Discutons de votre projet
30 min · Google Meet
Choisissez le créneau qui vous convient dans notre calendrier. On analyse votre situation avant l’appel pour aller droit au but.
Finding available times...