Track separate properties and locales without losing a coherent international view.
SEO / GEO case study
Smartwag:measuring an international editorial strategy by market
Smartwag's international strategy treats English, German and French as distinct editorial markets. Search Console evidence is read by locale so that a global average does not hide differences in search behaviour.
Client
Smartwag
Scope
International SEO and GEO case study
SaaS
The challenge
What needed to change
Respond to search intentions that differ from one market to another.
Avoid publishing literal translations that add no local editorial value.
The delivery
What the project produced
Separate monitoring for English, German and French market signals.
Editorial content adapted to the vocabulary and intent of each market.
Comparison of pages and queries by locale before the next priorities are set.
The evidence
What the measured data shows
26.1k clicks recorded in Google Search Console over twelve months.
1.06 million impressions recorded over the same period.
An average click-through rate of 2.5% and average position of 9.4, measured on 4 August 2026.
Your project
Turn the brief into a clear delivery plan
Bring us the context, current website and available evidence. We will identify the most useful route forward.
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Discutons de votre projet
30 min · Google Meet
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