La Refonte

Specialist expertise

Headless WordPress CMS agency: the Smartwag case

WordPress manages content while a separate Next.js front end retrieves it through an API. We scope the architecture, build the front end and control the SEO migration when the operational case justifies the additional system.

See what we deliver

A joined-up delivery

What this expertise covers

A decoupled architecture separates content management from presentation. It is relevant when a rebuild is already planned, several channels must reuse the same content, or the website depends on business APIs. It is less appropriate for a small, stable brochure website. Preview, forms, search, cache invalidation and deployment all become explicit parts of the operating model.

01

Content models and WordPress APIs using REST or WPGraphQL

02

Next.js rendering and caching selected page by page

03

Editorial preview, webhooks, forms and business-system integrations

04

URL inventory, redirects, structured data and post-launch Search Console checks

Dated project evidence

Smartwag: a headless project carried through to measurement

The Smartwag case combines an international front end, multilingual content and technical monitoring on the deployed website. Google Search Console and a technical health audit provide a dated observation window.

26.1k

Search Console clicks over 12 months

1.06m

Search Console impressions over 12 months

91/100

technical health audit score

372

pages included in the audit

Recorded on 4 August 2026. These figures describe the observed scope; they do not establish that headless architecture alone caused the visibility.

Read the Smartwag case study

How we work

A clear route from evidence to launch

Step 1

Audit and architecture

We map URLs, content models, extensions, workflows and integrations, then confirm whether headless solves the actual problem.

Step 2

Front end and API

We build the Next.js front end, connect WordPress and implement preview, rendering, caching and publication workflows.

Step 3

Migration and validation

We migrate content, test redirects and SEO signals, prepare rollback, release the platform and document how it is operated.

Frequently asked questions

WordPress manages and exposes content, while a separate front end such as Next.js presents that content to visitors through an API.

Your project

Bring us the context. We will define the clearest next step.

Book a free 30-minute conversation with the senior team that will assess and deliver the work.

✦

Discuss your project

30 min · Google Meet

Share your current website and priorities. We review the context before the call so the conversation stays useful.