La Refonte

SEO / GEO case study

FactureÉlectronique en Ligne: building visibility on a changing regulatory topic

The website combines decision-focused articles with software comparisons on electronic invoicing. Its evidence covers the full life of the site, from its March 2026 launch to the measurement taken on 4 August 2026.

Client

Facture Électronique en Ligne

Scope

SEO and GEO case study

Business software comparison

The challenge

What needed to change

01

Keep decision content clear while the regulatory timetable continues to evolve.

02

Answer precise searches about rejected invoices, prices and software choices.

03

Structure comparison pages so that both readers and search systems can interpret them.

The delivery

What the project produced

01

Decision pages and software comparisons aligned with observed search questions.

02

Ongoing review of queries about invoice rejection and other high-intent topics.

03

A prioritised editorial loop connecting search queries, landing pages and subsequent content decisions.

The evidence

What the measured data shows

01

2.95k clicks recorded in Google Search Console since the site's March 2026 launch.

02

168k impressions recorded over the same lifetime measurement window.

03

A click-through rate of 1.8%, with 2,120 desktop, 795 mobile and 39 tablet clicks in the source capture.

Your project

Turn the brief into a clear delivery plan

Bring us the context, current website and available evidence. We will identify the most useful route forward.

Discutons de votre projet

30 min · Google Meet

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