La Refonte

Specialist expertise

Google Ads managed aroundprofitable customer actions

We structure, measure and improve campaigns so budget decisions are based on qualified enquiries and sales rather than clicks alone.

A joined-up delivery

What this expertise covers

Paid search can create demand quickly, but only when intent, landing pages, tracking and bidding work together. We make the account transparent and focus optimisation on the actions that matter to the business.

01

Google Ads account and conversion-tracking audits

02

Search, Shopping, Display and remarketing campaigns

03

Keyword, audience, advert and landing-page alignment

04

Bid, budget and negative-keyword optimisation with reporting

How we work

A clear route from evidence to launch

Step 1

Audit and strategy

We review the market, account history, measurement and commercial goals to identify the most useful campaign approach.

Step 2

Build and launch

We structure campaigns, prepare adverts, configure reliable conversion signals and launch with controlled budgets.

Step 3

Optimise and report

We test messages, refine search terms and bids, and explain results against agreed business indicators.

Frequently asked questions

It depends on what you sell and how people look for it. Search often suits active demand, while Shopping is important for product catalogues and remarketing supports longer decisions.

Your project

Bring us the context. We will define the clearest next step.

Book a free 30-minute conversation with the senior team that will assess and deliver the work.

Discuss your project

30 min · Google Meet

Share your current website and priorities. We review the context before the call so the conversation stays useful.