La Refonte

Specialist expertise

E-commerce SEO that connectsdiscovery with revenue

We improve product, category and technical search signals across Shopify, WooCommerce and PrestaShop to attract shoppers with genuine intent.

See what we deliver

A joined-up delivery

What this expertise covers

Online shops face distinctive search problems: faceted URLs, duplicate product information, large catalogues and seasonal demand. We combine platform-specific technical work with useful category and product content.

01

Technical commerce audits for crawling and indexation

02

Product and category-page search optimisation

03

Faceted navigation, canonical and structured-data planning

04

Buying guides, internal linking and revenue-aware reporting

How we work

A clear route from evidence to launch

Step 1

Audit the shop

We crawl the catalogue, review templates and search demand, and compare priority categories with relevant competitors.

Step 2

Fix and strengthen

We address technical barriers and improve category, product and supporting content around customer intent.

Step 3

Track commercial impact

We monitor visibility and organic journeys through to transactions, then expand the strongest opportunities.

Frequently asked questions

It must account for catalogue scale, filters, product availability, repeated manufacturer text, category architecture and the path from search to purchase.

Your project

Bring us the context. We will define the clearest next step.

Book a free 30-minute conversation with the senior team that will assess and deliver the work.

✦

Discuss your project

30 min · Google Meet

Share your current website and priorities. We review the context before the call so the conversation stays useful.